This makes me feel Amused
Lego Piece Installation
https://www.itsnicethat.com/features/the-lego-piece-garden-round-up-art-partnership-041023
https://www.itsnicethat.com/features/the-lego-piece-garden-round-up-art-partnership-041023
Contributor notes
What is surprising, refreshing, most interesting?
This article caught my eye as a perfect blend of my personal style as an artist, a mixture of branding and experience design, and the message of nostalgia and embracing oneโs inner child. It is also interesting how toy brands are starting to make โadultโ toys and Legoโs Botanical Collection is a perfect example of inspiring adult creativity. The lego flowers installed in a green space in the middle of busy London is an experience that brings light and positivity to someoneโs day. I also really like what seems to be a custom typeface with ornamental floral elements.
Key Insights? What can we learn from this?
I think Lego did a successful job at branding for a specific target audience, in this case this experience was designed for adults.