Scales of Experience

The first level of categorization for experiences is to consider the scale of the experience from something uniquely individual or personal to something with public or cultural impact.

Current scales:

1. Personal / Private: Tailored experiences designed for individuals, offering a bespoke, independent encounter.
2. Individual but Shared: Experiences uniquely felt by each person yet commonly shared with others, not exclusive to any single individual.
3. Shared Collective: Experiences shared within a community involving similar encounters among groups of individuals.
4. Shared Collaborative: Collaborative efforts resulting in experiences with individuals working together to create shared encounters.
5. Cultural / Public: Experiences intertwined with cultural or public movements, influencing or being influenced by broader societal contexts.

Emotional Response

We then consider the emotional responses people have an opportunity to experience or feel when engaging with designed experiences.

• Empowered
• Connected
• Delighted
• Uncomfortable
• Afraid
• Relieved
• Cute
• Surprised
• Heard
• Satisfied
• Ironic
• Excited
• Respect
• Sad
• Productive
• Amused
• Weird
• Enlightened
• Inspired
• Intrigued
• Energized
• Cared for
• Exposed

Experience Types (tags) 

And finally, crucial to all of this is the idea that the form experience design takes is widely varied, and so we have taken a step to categorize this broad field. We acknowledge this is imperfect, but it is a start.

DIGITAL: App, video, movie, show, game, website, animation, tech/innovation

PHYSICAL SPACE: Exhibition, signage, installation

ART & DESIGN: Fine art, photography, design, animation

EVENT: Performance, Concert, theater, experimental